

It blends upbeat pop-rock with blandly supportive, nice-guy lyrics, though older listeners may find its platitudes patronising. Its first single, What Makes You Beautiful, came out in September 2011, breaking pre-order records for Sony. It was crude, but it firmly established his image as a cheeky, up-for-it lad.Īfter The X Factor, and the show's subsequent annual arena tour, One Direction were packed off to work on their debut album. There was a moment during the final, when, after Cardle had been crowned triumphant, Styles whispered something rude into his ear, forgetting that millions of viewers would find it easy to lip-read. They had used the 12 weeks of the show to carve out a niche – their ease with Clarkson's pop-rock hit foreshadowed the broadly appealing sound they'd take to the top, as did their versions of Natalie Imbruglia's Torn and Snow Patrol's Chasing Cars. Cowell signed them to his label, Syco, anyway. But losing did them no harm on the contrary, it released them from the so-called "winner's curse". Every weekend, while the show was being filmed, the TV studio in Wembley would be overrun by fans holding homemade banners, pleading with employees to pass on adoring messages to the boys.
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They didn't win The X Factor in 2010, coming third, behind Rebecca Ferguson and the series winner Matt Cardle. Their vocals were all over the place, of course, but that wasn't the point." "For me, their future global success was cemented as soon as they performed Kelly Clarkson's My Life Would Suck Without You on the second live show," recalls Peter Robinson, who runs the website Popjustice.
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Only Styles has the confidence of someone who knows they've got the full package, and at that point, he's still only 16.īy the time they got to the studio shows, it had begun to fall into place. Horan barely scrapes through his initial audition. Malik is so nervous about a dance routine that Simon Cowell has to give him a pep talk. Watching their try-outs again on YouTube is a reminder of how far they've come. It's hard to remember them as they were in the early stages of The X Factor, in the summer of 2010, all singing for a shot at solo stardom, before Nicole Scherzinger smooshed them together as a band. In short, Harry Styles, Louis Tomlinson, Niall Horan, Zayn Malik and Liam Payne are very, very famous, and very, very successful. You can buy hair straighteners with the 1D logo.

Their blazers and chinos have had an impact on menswear sales. There are slashfiction blogs dedicated to imagining romantic relationships between the band's five members. But they've also attracted those quirks of celebrity culture that solidify their status as a phenomenon.
